The paper stock you choose affects both the look and feel of your business cards. With so many options available, it can be overwhelming to decide which paper is right for your brand.
Common Paper Stocks for Business Cards
- 14pt Matte Cardstock — A professional, non-reflective finish that writes well. Ideal for formal business cards where a premium look matters.
- 14pt Glossy Cardstock — A shiny coating that enhances color vibrancy and gives cards a polished, eye-catching appearance.
- 16pt Ultra Thick Matte — A luxurious, thick cardstock with a soft-touch coating. Perfect for high-end brands wanting to make a strong impression.
- 13pt Recycled Kraft — An eco-friendly brown-toned stock that appeals to sustainability-focused businesses.
Key Factors to Consider
When selecting paper for your business cards, consider your industry, brand personality, and how the cards will be used. A creative agency might choose an unusual stock like soft-touch or metallic, while a law firm would likely prefer a clean, heavy matte cardstock.
Think about whether you need double-sided printing, spot UV coating, or foil stamping — these finishing options work best with specific paper weights and coatings.